S4 Capital has brought into the fold integrated agency Decoded Advertising and integrated performance marketing shop Metric Theory. S4 will keep both agency brands in the short-term, but plans to roll Metric Theory under MightyHive and Decoded under MediaMonks. La S4 Capital di Sir Martin Sorrell inizia il 2021 con due nuove acquisizioni. Integrated agency Decoded Advertising (“Decoded”) will combine with creative digital content production company MediaMonks, and Metric Theory will combine with MightyHive, S4C’s data and digital media consultancy. S4 Capital has kicked of 2021 with two US acquisitions that it says will expand content capabilities of MediaMonks and MightHive’s data and digital media expertise. S4 will keep both agency brands in the short-term, but plans to roll Metric Theory under MightyHive and Decoded under MediaMonks. January 8, 2021 Slotting into its creative agency MediaMonks, Decoded Advertising has been brought it to help S4 reach its 20 squared objective [securing 20 clients that represent more than £20m revenues each]. New York-based creative agency Decoded Advertising will join S4’s MediaMonks, while Metric Theory, the San Francisco-based performance marketing agency, becomes part of S4’s programmatic firm MightyHive. Sir Martin Sorrell’s S4 Capital group announced this morning that it has acquired two U.S. agencies: integrated shop Decoded Advertising and data-driven digital agency Metric Theory. S4 Capital expansion. S4 acquired New York-based creative agency Decoded Advertising, merging it with MediaMonks, the creative production agency former WPP head Martin Sorell bought in 2018 to start S4. S4 has acquired the companies: Decoded Advertising What is S4's tech stack? By Daniel Calabretta. The group, which now has a market valuation of roughly £2.6bn, is expected to announce further acquisitions in the coming months. Martin Sorrell’s S4 Capital has added two more businesses based in the US to his pure-play digital advertising agency. Decoded Advertising pitches itself as a fully integrated agency covering creative, media and technology. (Sales figure is modelled). S4 Capital – founded by Sir Martin in the wake of his departure from WPP Group has announced that it is buying Decoded Advertising, a creative agency, and Metric Theory, a data-driven digital agency. Digital advertising and marketing service company S4 Capital has acquired creative agency Decoded Advertising and data-driven performance marketing firm Metric Theory in the company's first purchases since the UK's exit from the European Union. The two companies had a projected combined gross profit of $70m in 2020, and in a statement announcing the acquisitions, S4 Capital said it would shortly announce further expansion plans following the completion of the Brexit agreement at the end … S4 advertises more than 4,400 employees worldwide, almost twice as many as in the previous year. The merger is aimed at expanding MediaMonk’s capabilities when it comes to creative content. Martin Sorrell's S4 Capital said on Monday it had acquired two U.S.-based businesses for an undisclosed sum, as it moves faster to implement its revamped all-digital advertising … Full year results for 2020 will be announced on 18 March 2021. ... Last year the company joined forces with integrated US agency Decoded Advertising and Metric Theory, an integrated performance agency. Final yr the corporate joined forces with built-in US company Decoded Advertising and Metric Theory, an built-in efficiency company. The deal follows two other acquisitions in recent weeks by S4 — US firms Decoded Advertising and Metric Theory. BDO provided financial and tax diligence, SPA advice and tax structuring on S4 Capital's subsidiary MediaMonks’ merger with Decoded Advertising. S4 Capital has acquired creative agency Decoded Advertising and data driven performance marketing firm … We are something better. Decoded will become part of S4’s creative digital content production company MediaMonks. Its clients include T-Mobile, Visa, and WW International. S4 Capital is merging its content agency MediaMonks with integrated agency Decoded Advertising, and programmatic agency MightyHive with performance marketing agency Metric Theory. S4 Capital today said it was ramping up its expansion plans after Brexit as the advertising firm unveiled a further two acquisitions. Decoded Advertising LLC is located in New York, NY, United States and is part of the Advertising Agencies Industry. Decoded Advertising LLC has 76 total employees across all of its locations and generates $308,110 in sales (USD). During the worst pandemic, S4 experienced a customer withdrawal like the rest of the agency business. ... every of which made significant job cuts final yr. S4 says its worker numbers are “trending in the direction of double” of the place it was this time final yr. Sky News understands that S4 Capital - founded by Sir Martin in the wake of his departure from WPP Group - will announce on Monday that it is buying Decoded Advertising… This January, collaborations with Decoded Advertising and Metric Theory were also announced. S4 Capital acquires US agencies - Decoded Advertising, Metric Theory. The technologies that are used by S4 are: IBM Rational ClearQuest, Microsoft Project, … Managing director Tessa Ohlendorf explains how the U.S.-based performance agency’s expertise will be put to use for clients here. S4 Capital has kicked off 2021 with two US acquisitions that it says will expand content capabilities of MediaMonks and MightHive’s data and digital media expertise.. Decoded is an independent full-funnel marketing, advertising and design company founded in 2014 by Matt Rednor, and employs nearly 200 people in New York and Los Angeles. This is the third major deal S4 has completed this year; in January, Decoded Advertising joined MediaMonks, and Metric Theory became a part of S4… S4’s content practice under MediaMonks makes up two-thirds of the business, and data, media and analytics, under … We are not your agency. S4, headed by executive chairman Sir Martin Sorrell, will pair its creative digital content production company MediaMonks with Decoded Advertising. Founded in 2014 by Matt Rednor, Decoded Advertising is a truly integrated, creative, technology and media agency creating breakthrough campaigns that make brands perform. MediaMonks opened a Toronto office last April. Articles Tagged ‘Decoded Advertising’ What S4′s new acquisitions mean for MightyHive Canada. Decoded Advertising, founded in 2014 by Matt Rednor, will be merged with S4-owned programmatic specialist MightyHive. Integrated agency Decoded Advertising (“Decoded”) will combine with creative digital content production company MediaMonks, and Metric Theory will combine with MightyHive, S4C’s data and digital media consultancy. In what it called an “immediate post-Brexit expansion” the firm snapped up US integrated agency, Decoded Advertising, and San Francisco-based performance marketing agency Metric Theory. S4 Capital PLC 04 January 2021 4 January 2021 S4 Capital plc ("S4Capital" or "the Company") ... Decoded Advertising and Metric Theory, the Company will still maintain significant net cash balances. There are 11 companies in the Decoded Advertising LLC corporate family. -focused shop Orca Pacific. Ad entrare nel gruppo dell’ex ceo di Wpp sono l’agenzia creativa Decoded Advertising e l’agenzia digitale ‘data-driven’ Metric Theory, entrambe statunitensi, che saranno integrate in MediaMonks e MightyHive. S4 will keep both agency brands in the short-term but plans to roll Metric Theory under MightyHive and Decoded under MediaMonks. Last year, MediaMonks won BMW and Mini European content and production, which it … S4 last week bought creative agency Decoded Advertising to expand MediaMonks in the U.S., along with acquiring performance marketing agency Metric Theory to fold into its programmatic company MightyHive, Adweek reported. Decoded Advertising | 6,512 followers on LinkedIn. S4’s content practice under MediaMonks makes up two-thirds of the business, and data, media and analytics, under MightyHive, make up one-third of the business. Decoded Advertising shares S4 Capital’s vision of using data to develop and produce effective creative work and distribute campaigns through digital media. S4’s content practice under MediaMonks makes up two-thirds of the business, and data, media and analytics, under … Enquiries Performance marketing agency Metric Theory was founded in 2012 by four ex-colleagues, Ken Baker, Jeff Buenrostro, Jeremy Brown and Adam Edwards, providing data-driven services across search, … Decoded Advertising will bring almost 200 people across New York and Los Angeles and clients including Intuit, SC Johnson,T-Mobile, Visa and WW International into the S4 Capital fold. The agencies will be folded into MediaMonks and MightyHive. Decoded Advertising services global clients like T-Mobile, Intuit, Visa, WW International and SC Johnson from its offices in New York and Los Angeles. Sorrell claims 'outstandingly successful' 2020 for S4. Decoded Advertising is a technology and media agency that was established in 2014 and employs almost 200 people in New York and Los Angeles. “We think that 2021 will be a very strong rebound year for the world economy,” Sorrell told Adweek in an exclusive interview ahead of the public announcement of the
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